It’s no secret that the UK population is having a love affair with mobile – You can’t go to a restaurant without seeing someone Instagramming their meal, or sit on a train without someone sat opposite you testing out the latest Snapchat filters! According to the latest Ofcom study over two thirds of the UK population now own a smartphone and it is reported we spend on average 2 hours a day or more on our phones with internet and Social Media use being the two main activities we are up to. We literally cannot get enough of our phones so it comes as such a surprise to see just how many companies are not considering mobile in their recruitment strategy! Luckily Searchability knows a thing or two about mobile (and we have just picked up an Onrec Award to prove it) and so our latest product Job Holler is here to help companies all over the UK go mobile:
Mobile friendly careers page
Before you start to think about your recruitment marketing you need to make sure your ‘work for us’ is going to work for mobile. According to a survey from Glassdoor 89% of jobseekers use a mobile device in their job search, so if your careers page cannot be easily viewed or navigated from a mobile / tablet then it’s time to upgrade. Job Holler gives you a bespoke careers portal, complete with your company colours, logo, links to social media and your company video which is completely mobile friendly! We know that you sometimes only have a second to grab a job seekers attention so we make all of our jobs visible – with highlighted benefits, skills dials and salaries all in an eye catching mobile optimised page!
Social Media
Social networks are most frequently accessed by mobile devices so it’s vital that you utilise these platforms to build an online careers brand for your company. At Job Holler we create bespoke campaigns both paid and organic across Facebook, Instagram, Twitter, LinkedIn and Google+ giving you maximum exposure to the candidate circles you most want to reach. We use Social Media marketing as a long term solution, not just a quick recruitment fix, making sure your company is seen to be a great place to work by as many people as possible. We are able to pin point potential audiences using our CRM, Open Web licences plus tools such as Followerwonk and Twiangulate, saving you the headache of having to do it yourself!
Find out how Job Holler can help you build your audience and market your online careers brand NOW.
